“If you are a service based business with clients vs customers, 1 post a day on each platform is sufficient.”
As a social media consultant, I know all too well the enormous impact social media can have on your brand. The platforms themselves are free advertising, free marketing and free product placement all in one fell swoop. But alas, as with so many things in life, free is rarely totally free.
Social media is like any other form of communication. It’s got to be good, give and take, and often. It’s the “often” part that is commonly a source of frustration for many business owners. If you are a Fortune 500 company you have a marketing department complete with a team of social media gurus tackling your various platforms day and night. But if you are a small business, your social media guru is likely you in your jammies in the middle of the night with only the glow of your computer screen illuminating your weary eyes.
So how often is often enough? Well it depends. Depending on the nature of your business the rules can change a bit. If you are a customer based business that sells a product you need to post to each of your platforms a couple of times a day at least. And you need to respond quickly to customer posts/comments. However, if you are a service based business with clients vs customers, 1 post a day on each platform is sufficient. In fact, on picture or video platforms you can post once a week and still be on top of your game. And blogs require even less. A monthly post is more than enough unless there’s a special event or service you want to announce.
Stuck for what to post? It’s always a great idea to constantly like other company’s posts and share them to your page. We’re all in this big spinning ball together and it’s just as good business and good sense to encourage the communication with your counterparts as it is to encourage it with your customers. And of course, for many business owners who just do not have the time or the inclination to sit in their jammies all night and day posting to social media. That’s when we social media gurus are happy to step in and post on your behalf so you can use your jammies for sleep and not as business casual attire. 🙂